This sales handbook will give step-by-step industry oriented, smart, practical, highly effective sales management guidance (and not textbook theory and definitions) that are easy to understand, completely illustrated, and provide handy guides for Direct Sales and Channel Sales Success. There's no such thing as a "Born Salesman"! Great sales professionals make it look easy, but their superior performance usually indicates a sales professional have taken the time to hone their skills and is constantly iterating to better help their prospects. A sales professional (technical / non technical / product / project - sales) has to serve the customer need with true solution (and "Not Selling a Cooler to an Eskimo"). Whether you're a fresher in sales or a seasoned professional looking to get back to the basics concepts for sharpening selling skills, this pocket handbook will be one of the essential pillars of your success!