Physicists are pondering on the possibility of simulating black holes in the laboratory by means of various "analog models". These analog models, typically based on condensed matter physics, can be used to help us understand general relativity (Einstein's gravity); conversely, abstract techniques developed in general relativity can sometimes be used to help us understand certain aspects of condensed matter physics. This book contains 13 chapters -- written by experts in general relativity, particle physics, and condensed matter physics -- that explore various aspects of this two-way traffic.