Life insurance can make a big difference to your clients and their family members. They want to buy from someone they know, so make sure you ask. If you don't, someone else will. Without the proper amount of life insurance, households can suffer a large financial impact from the loss of a primary wage earner. The emotional trauma of the loss of a loved one is more than enough to cope with. This book is a direct approach to a cross selling strategies that can help you sell multiple lines of insurance with each one of your clients in your book of business. Whether you are new to the insurance business or simply just trying to perfect your skills, this book will help you make more money and keep clients longer.