YouTube is an everyday used site for anyone and everyone. It has developed multiple and various opportunities. It is created for the people with either small or big businesses to grow and reach out the world. YouTube has allowed anyone to upload any content, have viewer status, rate or share. They can keep in record as well. Moreover, it let people be aware of social issues prevailing and their cure. Many brands now get along with influencers to share the awareness of societal needs. There are multiple educational videos, made accessible to everyone. With many advantages, YouTube has some drawbacks as well that it does not keep any check and balance of the video posted.YouTube Marketing has now become easy as it has engaged the users, influencers and brands on one platform. It gives advantages to all the three and the usage of YouTube increases thus increasing the revenue. One can also create their own YouTube Channel, for great content efficient writers are required, the creativity led to promotions and the influence increases. The graphics and illustration play an important role.