mad's Activity book production is type of book generally aimed at children, which contains interactive content such as counting games, pictures to color, stories to be told, problems and challenges need to be solved and other elements that involve writing or drawing and offers the reader decisions throughout the book with the decisions affecting the outcome so that it is concerned with the scientific and cognitive aspect of children through a range of exercises and activities include psychological and mental activities most of them are in an amuse and pleasure template which they require participation and interaction by the reader in order to improve children's skills and gain new knowledge and experience by stimulating the brain, thinking and performance .