Many parents make the mistake of forcing their kids to eat a better diet. Nutritional experts will tell you that for some kids, the idea of trying healthy food will activate their barf sensors. In that respect, Jack is no different to many other kids and Amos and Lucy are just like the rest of us, as they make one mistake after another on their quest to convince Jack to have a better diet. The family's food journey evolves into a nutritional roller coaster filled with colorful illustrations that offer a great menu of unexpected ideas to ponder.