EMPHASIZE THE IMPACT OF SMALL GESTURES AND ACTIONS IN BUILDING RELATIONSHIPS AND INFLUENCING PEOPLE POSITIVELY . the concept of "THE RIPPLE EFFECT" revolves around the idea that even small actions or gestures can have a far - reaching and significant impacts. introducing our new concept "THE RIPPLE EFFECT: SMALL ACTIONS, BIG INFLUENCE: 100 LAWS OF MANIPULATION" for buyers to understand the concept of manipulation with boundaries . manipulating is not about hatred, it's a positive act to protect ourselves and understand the person in-front of us .