The effective executives are fundraisers'most powerful tools. Boards of directors provide stable anchors to constituencies, but effective executives cast a mooring line to the future. They provide us an opportunity to be a part of the growth of humanity. Their success is a magnet for the successful. They are a solid investment that attracts blue-chip money. The radiance created around their organizations is a beacon for those looking to give more meaning to their lives. With that paean, Norvell launches us into a precious hundred and fifty or so pages of succinct guidance to help all nonprofit executives succeed. He leavens them with quotes from the famous and nearly so that help make his points.