Preface Chapter 1. The need for a new agro innovation system 1.1. Introduction: The challenge; 1.2. Innovating in the agricultural system; 1.3. Sustainable development as an innovation target; 1.4. Characteristics of innovation and the innovation system; 1.5. System innovation as a process of engagement; 1.6. Five motivating assumptions for enhancing sustainable development in agriculture; 1.7. Stimulating sustainable development in a learning-by-doing experiment; 1.8. References Chapter 2. Inventions for future sustainable development in agriculture 2.1. Inventions - an introduction; 2.2. Inventions in agricultural infrastructure; 2.3. Three ways to stimulate needed inventions;2.4. Conclusion; 2.5. References Chapter 3. Organizing innovations and transitions 3.1. Introduction: Context of the research; 3.2. Theoretical building blocks; 3.3. Coming in from the Space of Flows; 3.4. Where the Space of Flows meets the Space of Places; 3.5. Conclusion: breaking the developmental lock-in; 3.6. References Chapter 4. For or Against Innovation? The influence of images 4.1. Introduction;4.2. Images in innovation; 4.3. Hypotheses and research approach; 4.4. The role of images - case studies; 4.5. Dealing with images in innovation; 4.6. Conclusion; 4.7. References Chapter 5. Mobilizing consumer demand for sustainable development 5.1. Introduction; 5.2. Attitude-behavior gaps; 5.3. Stimulating sustainable consumer behavior; 5.4. Facilitating the three routes of mobilizing sustainable consumption; 5.5. Key lessons learned; 5.6. Conclusion; 5.7. References Chapter 6. From motivating assumptions to a practical innovation model 6.1. Introduction; 6.2. Methodology; 6.3. Performance of cases and assumptions; 6.4. Influence of explanatory attributes and links to motivating assumptions; 6.5. From motivating assumptions to a practical innovation model for innovation; 6.6. Key learnings from working with the motivating assumptions and core strategies; 6.7. Applying the TransForum model; 6.8. References Chapter 7. Transforming agriculture: a new approach to stimulate sustainable development 7.1. Introduction; 7.2. The TransForum model; 7.3. Contributions from scientific disciplines; 7.4. A promising perspective Appendix I. TransForum: stimulating innovation for sustainable development by learning by doing Action experiments Scientific research Learning projects Appendix II. Action experiments explicated Appendix III. Overview experiments & projects Action experiments Scientific research projects Learning projects Appendix IV