Many agricultural entrepreneurs are confronted by the continuing spread of urbanisation on the one hand and the growing needs of consumers for sustainably produced, high-quality food on the other. How best can the agricultural entrepreneur respond to this - and turn these threats into an opportunity? The book 'Sustainable Agricultural Entrepreneurship' sets out the experiences of successful agricultural entrepreneurs who have turned the process of urbanisation and the changing needs of the consumer primarily into an opportunity.About the Author: TransForum is an innovation programme that stimulates the necessary sustainable development of agriculture. We do this by experimenting with new and more sustainable modes of agricultural production. We help to create deeply committed coalitions of knowledge institutes, entrepreneurs, governments and societal organisations, that together develop innovative forms of economic agricultural activity that are profitable, respect the environment and improve human and animal welfare. www.transforum.nl/en